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If you live in the UK and want the brand new iPhone 6, then this may be the most exciting article you’ll ever read.
Here’s the deal: (NASDAQ: AAPL) is giving away brand new 64 GB iPhone 6’s to UK citizens for only £1. Yes you read that right – 1 pound.
As part of a special promotion, they are working with its trusted distribution partner,RockyFroggy for giving away iPhone 6’s that cost 99% off regular retail price.
Why are they offering this crazy promotion? Director of Marketing, Joel Branson explains, “Last year, UK market shares dropped to 35% and is losing to Android worldwide. They can recapture British users by giving away extremely low-priced iPhones to people and convert them into repeating customers who will spread the word to their friends”.
Sounds too good to be true? That’s what 29 year-old Thomas Davies of Birmingham thought too. He decided to give it a shot and received his iPhone 6 in the mail a couple of days later.
Thomas explains, “At first, I thought this was just another internet scam, but then I did some research and saw that RockyFroggy is a legitmate promotions company and partner. I decided to give it a try. 3 days later, I check my mail and am delighted to see a shiny new box with my new iPhone in it.”
Apparently this promotional tactic is common practice among big companies with big marketing budgets. For instance, Burger King launched a similar campaign in 2013, giving away 20,000 free Whoppers on Facebook.