Marketing Database Administrator
Details: As our Marketing Systems Administrator (MSA) you will establish, implement, and manage the processes required to populate and update our internal database for Cengage Learning products. This database houses product information database feeding our internal product catalog, the creation of sales tools, online eCommerce sites, and discipline Web sites, and is the basis for all promotional information for each title.SPECIFIC RESPONSIBILITIES: - Proactively works with the Cengage Learning database development team and Marketing staff to prepare data for product promotion to internal and external customers – Upload and maintain product information in accordance with established standards and practices. Utilize Crystal Reports, MS Access, and ERP system for reporting, list management, acquisitions, and metadata creation and management – Act as point of contact for all external/internal customer questions relating to online catalog issues; Oracle produced sales tools issues, and product set-up issues as they related to online product catalogs and applications – Establish and maintain processes for collecting new and updating existing product information. Evaluate and use the data to continuously improve workflow and suggest enhancements. Monitor/implement stakeholder feedback and suggested changes to ensure customer needs are addressed. – Train new staff and users in the basics of data uploading, viewing, and sharing – Manage special projects and other initiatives as requested – Foresee and suggest improvements/changes to our internal database and data processes
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