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Was it a publicity stunt or one of the internet’s biggest lessons in social media security?
Twitter users were being entertained this morning after the account of a betting company which was claimed to have been taken over by a social media manager who had been given the sack.
The “former employee”, known only as David, appeared to have taken to betting company Luxbet’s Twitter account to vent his anger at being fired from his job as social media manager by email this morning.
If David was the sacked worker he claims to be, his former bosses would have been no doubt regretting failing to change the password to the company’s Twitter account before terminating his employment.
But, what are the odds on it being a hoax set up to generate publicity for their gambling products? Pretty short, it seems.
Luxbet confirmed to media site Mumbrella that it was, in fact, a stunt to promote its new app, but declined to say more.
The company has since deleted the tweets, removed “Dave’s” artwork and offered a “farewell” party to Twitter followers, although this could be a further publicity stunt.
“Sorry about #DaveGetsFired. Join us for Dave’s farewell tomorrow at Cheers on George street, Sydney at 12:30PM. Our shout up to $5k,” the tweet reads.
In any case, Twitter lapped it up as entertainment. Within an hour, “David” appeared to have changed the password and email for the company’s Twitter account. The account has since tweeted a cat video and defaced the company logo, renaming it “Dave Bet”, all under the hashtag #DaveGetsFired.
The Tweets were shared dozens of times on social media.
In the apparent termination letter, which has also been shared on Twitter, the company said it decided to fire the social media manager because they had failed to promote the app.
“We have also become aware that you submitted a timesheet for working 6 days last week, however you have not posted any content across any of our social media platforms since the week prior,” the letter read.
But that after the success of this viral campaign, the social media manager might deserve a pay rise.