Retailers need to reduce their losses. CCTV helps cut crime, but digital cameras on IP (Internet Protocol) networks will give them even more options.
However, the most effective means is that of increased investment in security, although it is important to be smart when making such an investment.
Stores have long been fitted out with security cameras, used either to deter thieves or to collect evidence to be used in the event of their capture. However, as technology develops, there are more and more sophisticated solutions available – and with the advent of digital technology comes a range of options.
Cameras that are connected to the existing IT network bring with them not only the benefits of digital, but the additional advantages of being linked up to the IP infrastructure.
This means that retail managers can have remote access to any of their store’s video, live and recorded material from any desired location, including individual devices connected to the Internet or the 3G network.
The cameras can also be controlled remotely, and can double as two-wayCOMMUNICATION devices when they are equipped with audio features.
Cameras equipped with pan/tilt/zoom functionality allow viewers to pan around to see a full 360 degrees of a scene, and to zoom in close for a detailed view. These high-quality images are indispensable when it comes to investigation and eventual evidence of theft.
It is possible to integrate IP-based surveillance systems with the store’s POS (point of sale) system. Transactions at the till can be recorded for total reassurance for customers, business and staff.
The image detail sets network video apart – such as seeing the value of a note handed over to the cashier through to the kind of item handed back.
Cameras don’t just catch thieves, as they also tell management how well the store is working. They can give a floor manager a good picture of all store activity.
The tills might record sales volumes, for example, but the cameras can now record the amount of store visitors – and stock takers can see, at a glance, the level of stocks on shelves and those in storage.
Intelligent cameras can also issue a messaging prompt to staff, urging them to replenish the shelves.
There are many cameras which are particularly suited to a retail environment. For example, the mini PTZ (pan, tilt, zoom) dome network camera, which can be unobtrusively placed in stores above cash registers, aisles or entrances.
These tiny cameras deliver HDTV-quality images and are accompanied by intelligent video applications such as motion detection, heat mapping to detect people loitering, and cross-line detection, which sends an alert when a person enters an unauthorised area.
Not only can they be used to prevent loss at all stages along the supply chain reaching as far as the transaction at the till and the exit from the store, they can also deliver valuable business intelligence to help managers optimise sales.
In the retail industry’s war on loss, analysis seems to suggest we should pan, tilt and indeed zoom toward digital cameras.