A boundary-pushing approach to hacking carbon reduction challenges has been established by AkzoNobel and partners from across the extended value chain following the company’s first ever global Collaborative Sustainability Challenge. The outcomes would further support the company in complementing initiatives in the Middle East and North Africa region to accelerate decarbonization.
During an inspirational 24 hours of intense discussion at the pioneering event – which concluded recently in Amsterdam – a series of high impact exploration teams was set up. Those involved will now continue to work together in a determined effort to collectively accelerate the reduction of carbon emissions in the paints & coatings industry.
The participants – represented by senior and next generation leaders – hacked four key areas: energy transition, process efficiency, solvent emissions and circular solutions. It resulted in 27 partners signing up, including suppliers, customers and end-users, as well as representatives from finance, government, service providers and consultancies.
For example, one of the six teams will attempt to lower the existing barriers that are preventing disruptive new process technologies. The aim is to hack current business models so that suppliers, manufacturers and applicators work together as a collaborative solutions provider.
“We all have ambitious targets when it comes to addressing climate change, but we won’t achieve them in isolation. So it’s fantastic to see everyone come together, exchange ideas and make a real commitment to jointly explore what’s possible as we strive to collectively accelerate our sustainability journey,” said AkzoNobel CEO Thierry Vanlancker.
“It’s been an intense but extremely productive 24 hours. We’ve witnessed the passion and creativity of a determined group of industry partners who are committed to making the necessary step changes across the value chain. By having one clear goal – working together to reduce carbon emissions – there’s a clear opportunity to take collective action and accelerate effective solutions for tackling climate change,” said Jan-Peter Balkenende, chair, Dutch Sustainable Growth Coalition and former Prime Minister of the Netherlands.
AkzoNobel has set science-based sustainability targets to halve its carbon emissions across the full value chain by 2030. Achieving that ambition will rely heavily on collaborating with partners and challenging each other to find innovative ways to overcome the unprecedented challenges everyone faces. That’s exactly what the exploration teams will endeavor to accomplish.
“We’re off to a really encouraging start,” said Vanlancker.“What we need to do now is keep the momentum of the last 24 hours, harness all the energy and creativity and develop a networked ecosystem which will help to shape the sustainable future of our industry.”
AkzoNobel has aligned its sustainability ambitions with the Paris agreement, which aims to limit global warming and ensure that global temperature rise does not exceed 1.5˚C above pre-industrial levels. The goal is to achieve 50% reduction in carbon emissions across the whole value chain by 2030 (baseline 2018).
This follows a revision of AkzoNobel’s initial carbon reduction target of 42% off a 2020 baseline. This revision brings it in line with its carbon reduction ambition across its operations and will further sharpen and accelerate its vision for People. Planet. Paint. approach to sustainable business.
About Paint the Future
Launched in 2019, Paint the Future is AkzoNobel’s global collaborative innovation ecosystem. It’s a bold initiative to accelerate, test, launch and scale ideas and solutions for the paints and coatings industry. Paint the Future runs a variety of programs to accelerate innovation. Initially open to startups, it was quickly expanded to embrace academia, research institutes and two large groups of suppliers. As the ecosystem continues to grow and build on the success of each program, it’s become the largest in the industry.
We supply the sustainable and innovative paints and coatings that our customers, communities – and the environment – are increasingly relying on. That’s why everything we do starts with People. Planet. Paint. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We’re active in more than 150 countries and have set our sights on becoming the global industry leader. It’s what you’d expect from a pioneering paints company that’s committed to science-based targets and is taking genuine action to address globally relevant challenges and protect future generations.