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ALDRICH: Tories sinking campaign before it starts with tone deaf social media | #socialmedia | #cybersecurity | #infosecurity | #hacker


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If there is a way to sink a campaign before it even launches, the Conservative Party of Canada appears to be well on their way.

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On Friday afternoon, two days before it is expected Prime Minister Justin Trudeau will go to Governor General Mary Simon to drop the writ, the half-wits running the @CPC_HQ Twitter account threw a giant grenade into the mix.

They posted an amateurish campaign ad that super-imposed the prime minister’s face on top of that of Veruca Salt, the greedy, self-centred little girl who throws a tantrum during the Gene Wilder classic film Willy Wonka and the Chocolate Factory, declaring “I want it now!”

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The 37-second clip could in turn do more damage to Tory hopes than any of the miscreants do to the chocolate factory.

It boggles the mind how something like this gets approved. Just from the concept stage on.

Why does Trudeau want to push for a majority government? So he can put his agenda through. It’s not rocket surgery. It is the same reasons Stephen Harper called a snap election in 2011 to capitalize on approval ratings to push for a majority government so he could get his agenda through.

Minority governments are designed to fall before their time is up.

The Tories should absolutely be hammering the Liberals on higher taxes and cost of living, economic recovery, social programs, health care, Indigenous relations, truth and reconciliation and climate change.

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Instead all anybody is now focusing on is how out of touch and unprepared the party is.

Reactions to the ad were swift and plentiful from all stripes, and not just Liberal or NDP voters. Members of the CPC caucus were forced to criticize the post.

CPC MP Blaine Calkins (Red Deer-Lacombe) tweeted: “Asking to be the Governing Party of Canada, is serious business, requiring serious people making good, reasonable and mature decisions. I trust the decision maker who decided to post this tasteless and appalling video will be brought up to speed.”

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He was not alone in his caucus criticisms.

As the old cliché goes, dress not for the position you have but for the position you want. First impressions are important. It appears the Conservatives are shooting for the position of Saturday Night Live writer, not as a viable replacement for the Liberal Party.

But this is the season we are in. The federal Tories are not alone in their tone-deaf social media posts.

On Thursday, Manitoba NDP house leader Nahanni Fontaine derided the potential of Finance Minister Scott Fielding running for Manitoba Progressive Conservative Party leader and the next premier of Manitoba as “He’s a hockey dad and that’s everything you need to run a province!”

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If at any point a male MLA shot down a fellow MLA’s credentials for higher office because they are a “dance mom,” the poop would hit the fan. Demands for punishment and accountability would be made and the woke left would demand the end of a political career.

The NDP have shown little by way of forethought in any of their calls on the government since Pallister announced he was not going to run in the next election.

I know the stupidity is just beginning.

Now, more than ever, public image matters.

Every move needs to be well thought out and made with the end goal in mind.

Ideas drawn up on the back of a high school scribbler while sneaking a few beers in your parent’s basement will only get you grounded.

jaldrich@postmedia.com

Twitter: @JoshAldrich03

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