As an industry veteran, Valenti brings AtlasIED vast sales and marketing experience within the security and pro A/V industries.
PHOENIX — AtlasIED has appointed Melissa Valenti as national accounts distribution manager, strengthening the manufacturer’s presence and growth in the commercial security and audio marketplace.
Valenti’s 25 years of knowledge and experience is a valuable asset to AtlasIED as it continues to grow sales through its distribution partners, according to an announcement. She is a seasoned professional in various aspects of distribution, sales, marketing and account management with a focus on the commercial security and pro A/V markets.
Valenti brings to the company a combination of product knowledge and communications and sales expertise, having held previous roles as national account and sales manager at Panasonic, Sony, Samsung, JVC, among others. At her most recent position as vice president of sales and marketing for manufacturers’ rep firm FM Valenti, she was instrumental in executing sales strategies for security and pro A/V sales reps across the Northeast.
“I’m excited and eager to create new sales opportunities for AtlasIED through its distribution channels,” Valenti says. “At the same time, I hope to strengthen relationships with integrators to incite greater sales and business opportunities for our commercial security, communications, and audio solutions throughout the country.”
“Having a strong distribution network always has and will continue to play a key role in driving AtlasIED’s continued prosperity,” adds Michael Peveler, vice president of sales, AtlasIED. “Melissa possesses all of the skills necessary to create even greater synergy between our manufacturing and distribution facilities through close collaboration, communication, and ongoing support of our dealers.”
AtlasIED is a global electronics manufacturer providing comprehensive audio and security solutions for commercial, corporate, educational, healthcare, retail, transportation and government environments.