Abbott, the medical technology company, has launched its ‘Don’t Wait for Life’ campaign. The campaign focuses on the brand’s pursuit to address health challenges through technologies and solutions. These technologies play a vital role in enabling better health, so people live their best life, now and in the future. The campaign reflects the importance of living the life people want today without putting their aspirations on hold.
The campaign is anchored by four films illustrating the resilience of people with heart conditions and diabetes, two highly prevalent non-communicable health conditions in India.
One story portrays a foodie who benefits from breakthrough remote heart monitoring technology that lets his doctor stay connected with him, so that he can follow his passion to become a professional baker. Another depicts how a working woman empowered by continuous glucose monitoring is able to create and nurture her zen garden. A retired artist rediscovers his passion by painting a wall mural with his granddaughter, while a revolutionary heart pump keeps his heart going. An elderly citizen finds new meaning in taking care of stray pups with his wife, secure in the knowledge that a game-changing device has repaired a leaky valve in his heart.
Watch the films below:
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Vivek Mohan, divisional vice president, corporate global marketing, Abbott, said, “We look at improving life in all aspects, so people have the confidence to overcome adversities and accomplish what they want. Our campaign, through relatable and inspirational stories shows how innovative technology can help people address health conditions and empower them to live healthier, better and fuller lives.”
Ira Gupta, executive creative director, Toaster India, said, “Abbott has always helped and inspired people to live their best possible lives. With this campaign, we too wanted to do the same. We drew from real stories around us – of people who don’t wait but create – their own opportunity and their own moment to shine. We tried to show this spirit of carpe diem that Abbott enables across all four films.”
The campaign is now live on major digital platforms including OTT, video platforms, YouTube and Facebook, and is hosted on a custom landing page.
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