Together with Metallic Inc and British voices including Jourdan Dunn, George the Poet, Clara Amfo and Nicola Adams, Bumble is launching a new campaign to document the breadth of Black love.
More than half of Black people across the UK do not see themselves represented in images of love in mainstream online spaces, according to research.
Social app Bumble found that a further 3 in 4 Black people (79%) think there is a lack of relatable images and stories about dating as a Black person.
Searches of keywords relating to love, including ‘romance’, ‘relationship’, and ‘couple’ show few depictions of Black People.
So, the app has teamed up with Metallic Inc and leading British artists, actors, athletes, entrepreneurs and activists, to launch a new campaign that better documents Black love.
#MyLoveIsBlackLove aims to represent the breadth of Black love in a real and uniquely British way.
Throughout October, more than 30 Black British voices will share real, unscripted reflections on what love means to them.
Model Jourdan Dunn, presenter Clara Amfo, Olympic GB boxer Nicola Adams, spoken-word artist George the Poet and rapper MS Banks, are some of the leading figures taking part.
On a post to her Instagram, BBC radio presenter Clara Amfo, said:
“Proud to be one of 31 story sharers that you will see during the 31 days of October – Black History Month, celebrating love in all of its forms within the black community today. From romances, friendships and the love of self, our stories deserve full representation.”
Proud to be one of 31 story sharers that you will see during the 31 days of October – Black History Month, celebrating love in all of its forms within the black community today. From romances, friendships and the love of self, our stories deserve full representation. ? ? For anyone learning about black history, know that it absolutely should include learning about black people’s joy and love and… ??not just our trauma!!? ? Keep your eyes on @bumble_uk YouTube to check out these films that explore Black Love in a uniquely British way! ??? #ad
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Naomi Walkland, Head of Bumble UK & Ireland, said:
“Growing up in London, I saw so little of myself reflected in images of love and relationships that I consumed. And when I did, it rarely represented the Black British experience. If this inspires just one young Black girl to feel empowered to make the first move then it is a step in the right direction.”
Grace Ladoja MBE, co-founder of Metallic Inc added:
“It is important to celebrate Black love in all forms, from relationships to self-love and especially Black joy which is often excluded from the media or stereotyped. As Black Britons are from all different cultural backgrounds, it was essential to highlight what makes us unique and the culture that unifies us.”