Bumble, the women-first social networking app, today announced an industry-first initiative called ‘Levelling The Charts’ to address the challenge of gender disparity and lack of opportunity in the music industry by partnering with trailblazing Indian music artists: Anushka Manchanda, Dhvani Bhanushali and Raja Kumari. Women are vastly underrepresented in the music business—from producers and agents to songwriters and managers according to the Global USC Annenberg’s 2019 survey report.
The ‘Levelling The Charts’ campaign taps into the power of connections and opportunities by offering up-and-coming musicians the chance to be mentored by successful artists including GRAMMY®-nominated Raja Kumari, Anushka Manchanda (Nuka), or Dhvani Bhanushali. The campaign will be available for all users in the Bumble app who identify as a woman on all modes (Date, BFF, and Bizz) from 19th June to 1st July. The campaign will culminate with winners receiving an hour-long mentorship opportunity with Raja Kumari, Anushka, or Dhvani.
Commenting on the partnership, Indian Singer & Artist-producer, Anushka Manchanda aka Nuka said, “It’s challenging to navigate yourself in the music industry, often easy to lose sight of the important things. ‘Levelling The Charts’ is a great initiative by Bumble to bring aspiring artists closer to people like me who can share first-hand experiences and learnings with them.”
Raja Kumari, the American-Indian rapper, said, “Helping aspiring music enthusiasts shine has always been an intrinsic goal for me. I’m excited to partner with Bumble for the ‘Levelling The Charts’ initiative and mentor young artists to help them propel their career aspirations in music.”
“In times like these, forging meaningful connections and music has kept me grounded. It’s heartwarming for me to leverage a platform like Bumble and connect with like-minded upcoming artists. I look forward to sharing my learnings and personal experiences with Bumble users,” said Dhvani Bhanushali, Indian Pop-star.
“Through the ‘Levelling The Charts’ campaign we aim to give Bumble users who identify as women, the opportunity to explore an industry where people are still fighting for equal opportunities and representation,” said Priti Joshi, Bumble’s Vice President of Strategy. “We’ve stayed focused on creating a community that values kindness, respect, and equality and truly believe that one connection can change the course of your life. We hope to provide unique opportunities to our users and bring together a community of artists who can support each other.”
Since launch, Bumble India has over 3 million registered users and women users have made the first move over 9 million times.