“On the other hand, countries with strong offline distribution and carrier control, such as the US, Japan and South Korea, saw relatively low online sales,” according to a report by Counterpoint Research.
The US recorded 14 per cent share of online smartphone sales in 2019, which rose to 17 per cent as Covid-19 started to spread in the country.
“In terms of brands, Apple dominated online sales with 44% share. Its iPhone 11 and iPhone 11 Pro Max were the bestsellers in both online and offline channels. Samsung’s Galaxy A10e was the No. 3 best-selling model in the online channel,” said Yeree Yoon, Research Analyst.
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