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Whether they were the subject of harassment or the one doling out harsh words and treatment, bullying certainly isn’t new.

DALLAS — Many of today’s parents can relate to the experience of bullying. 

Whether they were the subject of harassment or the one doling out harsh words and treatment, bullying certainly isn’t new. But the rise of cyberbullying has experts concerned about the new ways bullies can pick on their victims. 

And in 2020, for the first time polls show that the occurrence of online bullying caught up with the in-person experience. Experts blame the pandemic and the increasing amount of time today’s kids are spending on their devices. And an ever-growing list of popular social channels only increases the opportunities for online harassment.

“If you ask kids, they’re seeing it, they’re exposed to it and it’s definitely a big deal,” says Justin Patchin, a professor of criminal justice at the University of Wisconsin-Eau Claire and co-creator of the website 

He’s been studying cyberbullying for 20 years and says it’s a problem that’s getting worse.

Patchin’s surveys indicate about a third of middle- and high-school aged kids have experienced online bullying at some point. And about 1 in 5 say they’ve experienced it in the past month.

The experience of cyberbullying can look different for each victim. Tactics include hateful comments on social media posts, harassing text messages, spreading gossip or rumors online, posting doctored photos or videos, and even bullies going so far as to create fake profiles to harass a victim.

Why do kids choose to engage in this kind of behavior? Patchin says it’s all about fitting in.

“Some adolescents will seek that attention in ways that are inappropriate,” Patchin said. “And in many cases, they simply don’t understand the harm they’re causing and so it’s easy to get sort of caught up in this.”

That means today’s digital parents face a tall task in trying to help kids who might be victims. Experts recommend being on the lookout for changes in a child’s behavior. Have they started avoiding school? Changed eating habits? Shown a sudden aversion to being online?

Parents can also use high-profile news stories about bullying to their advantage. Patchin says a big headline is an opportunity to start a conversation with a child, asking them if they’d feel comfortable sharing with parents if they’d endured a similar negative experience.

Existing tools on social media can be a great help as well. The block, mute, or report features can be powerful in helping protect a kid from harmful actions online. Bullying often defies a network’s terms of service. So if a user is reported repeatedly, they risk losing access to that network.

What about for parents of children engaged in bullying? Patchin says it’s important for those kids to know the effect their words and actions have on others. A great rule of thumb is to reference respected adults in that child’s life – asking kids if they’d be proud if that grown-up knew that that kid was posting.

“If you’d be embarrassed or concerned, it’s probably something you don’t want to be saying or online,” Patchin says.

Additionally, kids should know that severe forms of bullying can attract the attention of law enforcement.

For today’s parents, it’s unrealistic to think they can make bullying disappear. Rather, the hope is that by being aware of their kids’ online experiences, parents can help their child have happier, healthier and safer relationships.

“Everybody knows that adolescence is not a lot of fun,” Patchin said. “Bullying – whether it’s happening at school, online, in the neighborhood and the sports team – it just creates the additional dynamic of making it even more difficult.”

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