To prevent the menace of doomsday scrolling, some emerging social media platforms (e.g. Sundayy) are allowing sharing only on certain days of the week and limiting access on the platform. It is a matter of time before likes and comments are removed for all consumers to prevent the comparison syndrome.
As an ecosystem, social media is likely to head towards the WeChat model where it serves a far greater purpose of driving social interactions, providing news services, allowing transactions like utilities payments, fixing doctor appointments, and even applying for visas. Even in countries like India, the future of social commerce (as the funding of Meesho indicates) is likely to rise disproportionately.