The moment Halloween ended, the nation entered an earlier-than-ever holiday shopping season online that has already begun and won’t end until early January, 2020.
Why begin the holiday shopping season so early this year?
Since the Thanksgiving holiday weekend arrives late in 2019, Black Friday and Cyber Monday deals are already arriving with retailers launching a blur of discounts to try and make up for the perceived lost shopping days – when compared to the early Thanksgiving holiday weekend in 2018.
For example, CNET highlighted these Black Friday and Cyber Monday deals that actually start on November 7. Others have already begun.
USA Today revealed deals from Bed Bath & Beyond as well as Kohls deals.
Forbes provided these deals from Walmart, Best Buy and more. While Fox News proclaimed: “Black Friday is 3 weeks away right? Nope, it’s here now.”
As I was doing research for this article, I learned that Black Friday has become a global event, with big sales as far away as China. Indeed, the Google analytics show worldwide holiday shopping trends that are complex, unique by industry and country. Overall, big increases are expected in search traffic – with some industries doubling. In the US, retailers see an 80% increase in their search traffic throughout November.
And the sales forecast news is generally very good for retailers according to Inc. Magazine:
“Cyber Monday is expected to pull in $9.4 billion this year, a $1.5 billion increase from last year’s online sales tally for the Monday after Thanksgiving. The real detail retailers need to know? Thirty percent of all sales made this Cyber Monday, which falls on December 2, will likely will be made in the four-hour window of 7 to 11 p.m. Pacific time.
That’s according to Adobe Analytics’ Holiday Forecast 2019 (Read more…)