The annual discount has become a major event for businesses and it now appears to have filtered down to the darkest depths of the internet, experts claim. Online security firm Digital Shadows co-founder James Chappell said common marketing strategies used by regular businesses are now being used by criminals. He claimed: “We’ve seen the same strategies that online retailers and physical retailers use, being used in these criminal markets.
Mr Chappell described how one strategy to provide discounts is to “stack ‘em high and sell ‘em cheap”.
He added: “We’ve seen the same with discount codes, introductions, building up excitement before the event, adverts that entice and enthuse.”
UK criminals make more from selling drugs online than anywhere else in Europe.
It was revealed this week in a report from the European Monitoring Centre for Drugs and Drug Addiction.
The report claimed there were £24million worth of sales in 2017/18.
Sky News reported how social media contributes to the issue.
The outlet claimed platforms such as Facebook, Instagram and Snapchat are increasingly being used to sell illegal drugs.
National Crime Agency director of investigations Nikki Holland said she wanted to do more to tackle the problem.
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Despite this, the dark web also hosts harmless and legal content.
In the legal world of Black Friday, the consumer rights group warned customers this week many offers were not as good as they seem.
There were claims that some items were much cheaper at other times of the year.
Black Friday is an American celebration on the first Friday following Thanksgiving.
It is used as a method of firing the starting gun for the Christmas shopping season.
Black Friday is increasingly gaining traction in the UK, with many businesses offering Black Friday deals.
The consumer rights group has urged shoppers to do their research before buying any products which appear to be on sale.
The organisation tracked the prices of 83 products which went on sale on Black Friday last year for six months before the big sales day.
It found that all but four (five percent) were cheaper at other times during that period.