- The expected domain name for Prince Harry and Meghan Markle’s new foundation, Archewell, was hijacked, redirecting visitors to Kanye West and Jamie Foxx’s “Gold Digger” music video.
- The Internet Archive’s Wayback Machine confirms that on April 8, the site redirected to West’s music video on YouTube, though the redirect is no longer active as of April 10.
- The redirecting of the site to West’s “Gold Digger” echoed an offensive sentiment that has circulated in tabloids, suggesting that Meghan, already a successful American actress, married the Duke of Sussex for financial reasons.
- Visit Insider’s homepage for more stories.
Internet trolls appeared to hijack what many assumed would be the web address for Archewell, the new non-profit organization from Prince Harry, Duke of Sussex and Meghan Markle, Duchess of Sussex, redirecting the site to Kanye West and Jamie Foxx’s “Gold Digger” music video.
At press time, the issue appears to be resolved — archewellfoundation.com just gives an error message, but the Internet Archive’s Wayback Machine confirms that on April 8, the site redirected to West’s music video on YouTube.
According to The Daily Mail, who first reported the snafu, the apparent cybersquatting incident was first spotted by users on Twitter.
The Duke and Duchess of Sussex announced their plans for Archewell, a new foundation named after their son, Archie Harrison Mountbatten-Windsor, in a statement on April 7. They explained that “Arche” is the Greek word for “source of action,” and that the term had inspired their own Archie’s name.
“Archewell is a name that combines an ancient word for strength and action, and another that evokes the deep resources we each must draw upon. We look forward to launching Archewell when the time is right,” the royals said in a statement obtained by Insider.
The redirecting of the site to West’s “Gold Digger” echoed an offensive sentiment that had circulated in tabloids, suggesting that Markle, already a successful American actress, married the Duke of Sussex for some reason other than love.
This comes just months after the royal couple made the remarkable decision to step back from the royal family, after Meghan faced years of press scrutiny and criticism. In an ITV documentary released in October 2019, Meghan revealed that the negative attention had taken a toll on her mental health. “Look, any woman, especially when they’re pregnant, you’re really vulnerable, and so that was made really challenging,” she said.
Also in October, the Duke and Duchess sued the Mail on Sunday for publishing a private letter. In a statement, Prince Harry wrote that British tabloids upheld “a ruthless campaign” against his wife.
“Unfortunately, my wife has become one of the latest victims of a British tabloid press that wages campaigns against individuals with no thought to the consequences – a ruthless campaign that has escalated over the past year, throughout her pregnancy and while raising our newborn son,” Prince Harry said in a statement on October 1, 2019.
“I’ve seen what happens when someone I love is commoditised to the point that they are no longer treated or seen as a real person,” he added. “I lost my mother and now I watch my wife falling victim to the same powerful forces.”
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