University of Birmingham has launched a virtual Fresher’s fair event which offers discounts on everything from Tinder to Nando’s.
Over 160,000 students at eight leading universities are set to experience a new and virtual version of Freshers’ Week as the Coronavirus pandemic enters it’s second wave.
Among those taking part is the University of Birmingham as the city imposes new restrictions from September 15.
The ‘Digital Welcome’ will offer students a virtual replica of the campus which the students can move around and sign up for whatever activities, freebies and discounts they choose.
Lori Henebury, media and marketing coordinator at the University of Birmingham Guild of Students, said: “We’re confident that ‘The Digital Welcome’ will be as close as it gets to a Freshers’ Fair for students and a fantastic addition to the welcome period given the amazing immersive experience the technology will offer.
“It is really important that new students get to understand what their universities offer outside of just their courses, and ‘The Digital Welcome’ is a brilliant platform which does just that in these unprecedented times.”
The virtual fair offers discounts from big brands such as Tinder, Domino’s, Jack Wills, Pot Noodle, Nando’s, Uber Eats and WKD.
Tinder has developed a digitised version of its student only dating app, Tinder UNI and also allow students claim free branded merchandise.
Domino’s is bringing a store onto the virtual campus offering 50% discounts and hosting games including Wheel of Fortune, where students can win free pizza.
In a virtual ski chalet on the website, students will find Jack Wills partnering with snowsports operator NUCO to offer lucky students an all-expenses paid trip to the Alps.
Pot Noodle will run a pot luck digital game offering the chance to win a university survival pack.
The Nando’s Peri Peri virtual food truck will offer free Nando’s giveaways and allow access to Nando’s Yard to watch live streams.
Uber Eats has a £10 off spin-to-win experience. WKD will be sampling its new MIXD ready-to-drink cocktails in can.
David Burgman, CEO of Raptor – the creators of The Digital Welcome – added: “Thanks to The Digital Welcome students can still receive the amazing experience and benefits they deserve this September.
“Freshers’ week is an incredible moment in time for those in higher education and we’re doing our innovative best to not let the coronavirus get in the way of that.
“From a commercial perspective, it is also a really important opportunity for many brands to get in front of students and we’re keeping that door well and truly open for them too via the digitisation of this traditional student experience.”
The Digital Welcome is available on the student’s union/guild’s desktop and mobile site for Imperial College London, University of Birmingham, University of East Anglia, Northumbria University, University of Sussex, University College Cork (Ireland), University of Chester and University of Exeter.
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