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As scams become more sophisticated, even tech-savvy users are losing money to fake bookings, phony job offers and social media traps. Experts warn that vigilance and verification are key lines of defense.
The promise of escape was almost within reach. After months of juggling demanding jobs, Anu and her three friends finally carved out a weekend in November to escape the daily grind. With careful planning, the long-awaited trip took shape — and Anu, the group’s trusted organizer, found herself dialing a number she’d found on Google, listed as the resort’s official contact.
A polite voice answered. The “manager of reservations” offered a special pre-festive discount, sealing the deal with a warm assurance: “Your stay with us is confirmed.” The friends were thrilled, unaware that their dream getaway was about to disappoint.
When they arrived, excitement soured to disbelief. The front desk had no record of their booking. The resort, hours away from the city, wasn’t even taking reservations for the weekend.
They had been scammed.
Digital Deception
For many, stories like Anu’s are relatable. Today, scams are so sophisticated and ubiquitous that they can lure even the most digitally literate. From bogus vacations and fake job offers to counterfeit social media pages and malware-infected apps, fraudsters have adapted modern technology to trap the unsuspecting. The tools people use to make life easier and more connected — search engines, social media, digital payments — are being turned against them.
“Technology has evolved, and so has crime,” says Pravin Kalaiselvan, Director of the SaveThem India Foundation and a cybercrime investigator. Scammers are leveraging increasingly sophisticated tools to deceive victims, often targeting people with limited access to or time for verification resources. He warns that in countries like India, scams are highly organized, with syndicates spanning cities like Mumbai, Delhi and Bangalore. “They operate as a global network, hiring people who often may not even realize they’re part of a scam.”
The manipulation of trusted search platforms, such as in Anu’s case of the legitimate-looking Google listing, Kalaiselvan explains, is common and growing. “We advise everyone to verify contact numbers through official websites,” he says. Whether you’re dealing with a hotel, an airline, or a bank, taking the extra time to double-check can be the first line of defense.
The Illusion of Urgency
Anu’s experience is not unique. Another common ruse, the so-called “FedEx scam,” plays on the anxieties of those waiting on a package. Victims receive a seemingly official message or call, sometimes even displaying FedEx logos or spoof caller IDs, stating that their package is “stuck in customs” or requires a payment to be released. Once the payment is made, the fraudsters disappear.
This scam has grown in frequency with the boom in online shopping, which has spurred many to act on such notifications without much scrutiny. “Scammers prey on that trust,” says Kalaiselvan, explaining that these tactics often involve multiple actors. “One person might manage a call center in Delhi, while the bulk of the funds go offshore, often to Dubai, China, Cambodia or Myanmar.” He adds that scammers frequently recruit students and young adults looking for jobs, who may unknowingly help facilitate these crimes for a commission.
‘Call for Jobs’
Job scams are another strategy. On platforms like LinkedIn, scammers post fake job listings that look like they’re from legitimate companies, particularly targeting job seekers seeking remote work. Tim Hall, Chief Technology Officer at Boxxe, explains how these scams work, saying that scammers often request sensitive information — like bank details — under the guise of a background check, only to use it for identity theft.
Hall warns that people should be particularly wary of remote jobs, since most of the recruitment process is online, as well as offers with unusually high pay or generous benefits. “If the compensation is way above industry average, or the job has a long list of great benefits, it’s probably a scam. And you shouldn’t make any payments upfront to secure a position or pay for equipment before your job is confirmed.”
Another red flag to watch out for, Hall adds, is that fake jobs don’t usually have a long or extensive application process, and will likely pressure you to start working very soon instead.
Targeting the Trusting
Scammers also exploit people’s emotional and cultural connections. Carol Driver, a self-described “savvy 47-year-old,” was thrilled to find a Harry Potter-themed event advertised by a Facebook group. Despite her usual caution, she purchased tickets for £260 ($332), only to find out later that the event didn’t exist. “I was mortified,” she recalls, adding that she was fortunately able to recover her money through PayPal.
The reach of these scams is immense. Kalaiselvan estimates that Indians alone lose up to Rs. 200 to 300 crores ($24 million to $36 million) daily to scams. The funds, he says, are channeled abroad through organized networks, leaving a significant economic impact on local communities. Rural areas, he adds, are targeted far more, and the reporting rates for cybercrime far lower.
Many scammers also hire individuals to open fake bank accounts, offering small commissions to people in financial need. These accounts are then used for illicit transactions, with small business owners, like fruit sellers, unknowingly becoming embroiled in the scams.
“The true victims are often the unsuspecting small-scale entrepreneurs who bear the brunt of these crimes,” says Kalaiselvan.
The Panopticon of Cybercrime
As scams become more complex and insiduous, experts are noticing an uptick in “social engineering” techniques. Andrew Whaley, Senior Technical Director at Promon, highlights how scammers combine advanced technology with deep psychological manipulation, with tactics ranging from phishing emails and social media impersonation to fake dating profiles designed to extract sensitive information.
“Scammers now use deepfakes and generative AI to craft hyper-realistic fake personas, even staging convincing video calls to gain trust before requesting money or data,” says Whaley.
“As these methods advance, individuals and companies must stay vigilant — double-checking identities, scrutinising app permissions, and remaining cautious with unexpected offers or requests.”
According to Ofcom, nearly nine in ten adults in the UK report encountering potentially fraudulent content online, and LinkedIn removed over 100 million scam-related posts in the second half of last year alone.
Kalaiselvan emphasizes the importance of reporting scams quickly, noting that the first six hours are key. “The sooner victims report the scam to cybercrime helplines, like India’s 1930, the better the chances of stopping the scammers from siphoning funds abroad,” he says. Many victims delay reporting due to shame, fear, or lack of awareness, giving fraudsters ample time to cover their tracks.
Fraud Protection
Experts recommend taking several precautions:
- Document all communication
- Don’t answer calls from unknown numbers
- Verify contact numbers, emails and identities directly through official websites
- Scrutinize job offers — particularly those with unusually high compensation or benefits and remote work
- Treat your personal information and payment details with utmost caution; only provide sensitive data in secure and trusted contexts
- Report scams immediately to relevant authorities
- If you suspect that scammers may have accessed your login details, change all your passwords and enable two-factor authentication on your online accounts
- If you shared bank details with the scammer, call your bank to make them aware and lock the account if needed
Whaley suggests that users also stay vigilant about app permissions and avoid responding to unexpected messages or requests. For job seekers, Hall advises using only official company channels, conducting thorough research on the hiring organization, and never clicking on direct links in emails or messages. “Always look up the listing yourself and ensure the recruiting software is trustworthy before entering any details,” he says.
The End of Faith
For Anu, the experience has been a wake-up call. She now takes extra precautions online, double-checking every detail and ensuring her friends do the same. “It was a harsh reminder that anyone can be tricked,” she reflects. “In today’s online world, a little skepticism goes a long way — it’s our best defense.”
Scammers will likely continue evolving with technology, but so too can our means of dodging. By maintaining vigilance and sharing their stories, people can avoid falling into the same traps. The hyper-online age demands that we remain alert — and remember, above all, that sometimes, if something seems too good to be true, it just might be.
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