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Why Starting a Newsletter is worth it in 2024 !
At the end of 2023 I reached a major milestone which was hitting over a 1000 subscribers on my newsletter
My newsletter is called The Cloud Security Guy and it is mostly similar to what I write on Medium i.e. Cybersecurity career advice, Cloud Security, AI risks etc.
I initially started a Substack as a backup for my Medium articles but I REALLY started taking it seriously in 2023
The main reason .. the changes which Medium made to their algorithm in 2023
Suddenly tech writers were seeing huge decline in their views and earnings
It really woke me up to the whole “own your audience” thing that everyone keeps going on about
Now .. don’t get me wrong .. I love Medium
This platform has some of the best writers in the world and going through my feed is part of my daily routine
But .. I don’t like the way the platform is going honestly
Which is why having my own newsletter was the next logical step
I started taking my Substack more seriously and revamped the whole design
I also started linking it to my LinkedIn, Twitter and YouTube Accounts to drive traffic and subscribers
A large part of my email subs came from a lead magnet which is my free Ebook on monetizing your Cybersecurity skills
I put a CTA for that on every Medium article
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