PRESS RELEASE
Published August 31, 2023
A kids’ smartwatch is a wearable electronic device specifically designed for children. It combines the functions of a traditional wristwatch with various smart features that can be useful, educational, and entertaining for kids. Kids’ smartwatches are aimed at providing a balance between communication, safety, and fun while catering to the needs of young users.
The Kids Smartwatch Market was valued at USD 1,106.83 Million in 2022 and is expected to register a CAGR of 15.53% by 2032.
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Key features and aspects of a Kids Smartwatch include:
Timekeeping: Like traditional watches, kids’ smartwatches display the time and often include features such as digital or analog watch faces and customizable clock designs.
Communication: Some kids’ smartwatches allow limited communication between the child and their parents or guardians. This may include voice calls, text messages, and voice messages. Communication is often restricted to a pre-approved list of contacts set by parents.
GPS Tracking: Many kids’ smartwatches include GPS tracking functionality, allowing parents to monitor their child’s location in real time. This feature can provide peace of mind for parents and enhance child safety.
Safety Features: Kids’ smartwatches often include safety features such as SOS buttons. When pressed, these buttons send an alert to a parent or guardian’s smartphone, indicating that the child needs assistance.
Educational Apps: Some kids’ smartwatches come with educational games, quizzes, and interactive apps designed to engage young users and promote learning in a fun way.
Key Drivers:
Parental Concerns for Child Safety: Parents are increasingly concerned about the safety of their children, especially when they are not within immediate sight. Kids’ smartwatches with GPS tracking and SOS features offer parents a sense of security by allowing them to monitor their child’s location and receive alerts in emergency situations.
Communication Convenience: Kids’ smartwatches provide a controlled and monitored communication channel between children and their parents or guardians. The ability to make voice calls, send messages, and use pre-approved contact lists gives parents peace of mind and fosters communication with their children.
Digital Parenting Trends: The rise of digital parenting trends encourages the use of technology as a tool for enhancing child safety, education, and entertainment. Kids’ smartwatches align with these trends by offering a controlled and age-appropriate introduction to technology.
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Key Company
•OKII
•VTech Holdings
•Abardeen
•Teemo
•LG Electronics
•Doki Technologies
•Huawei
•360
•Ticktalk
•Precise Innovation
•Tencent
•Omate
Market Segmentation (by Type)
•Functional Type
•Smart Type
Market Segmentation (by Application)
•0-6 Years Old
•6-14 Years Old
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COVID-19:
The COVID-19 pandemic has had a wide-ranging negative impact on the overall market due to sudden imposition of lockdown and slowed import and export activities. However, this scenario is expected to change considering to decreasing COVID-19 cases. The manufacturers and leading players are focused on trying different strategic techniques to make up for the losses amidst the pandemic.
Regional Conflict/Russia-Ukraine War:
The report presents the impact of regional conflict and the Russia-Ukraine war on this market in an effort to help readers/users understand how the market dynamics have changed and how it is going to evolve in the coming year
Kids Smartwatch Market Segment by Region:
North America (USA, Canada, Mexico)
Europe (Germany, France, UK, Italy, Russia, Rest of Europe)
Asia Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia Pacific)
South America (Brazil, Argentina, Columbia, Rest of South America)
The Middle East & Africa (Saudi Arabia, U.A.E, Egypt, Nigeria, South Africa, Rest of MEA)
Competitive Landscape:
The global Kids Smartwatch market is highly competitive and consists of leading regional and global market players. These players employ a wide range of strategic methods to maintain or enhance their competitive position. Some of the common strategies include mergers and acquisitions, joint ventures, product launches, franchising, and licensing.
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