People are turning to social media in order to show-off to friends, collect as many ‘likes’ as possible and to feel good about themselves. But in this quest for social validation people are playing with the truth and whitewashing their lives. New research from Kaspersky Lab shows that one-in-ten people would bend the truth on social media in order to get more people to like their posts.The research also shows that in their pursuit of likes, men are more likely than women to post their privacy away.
To attract attention and secure a significant number of likes, around one-in-ten people (12%) pretend to be somewhere or doing something that might not be strictly true. This rises to 14% of men, suggesting that many would rather get social media attention than share a realistic portrayal of their lives.
The research uncovers that men are sensitive about how many likes they get on social media and, in their hunt for likes, men are more likely than women to reveal something embarrassing or confidential about their co-workers, friends or employers.
Men also get upset if they do not get the likes they hope for – 24% worry that if few people like their posts, their friends will think they are unpopular, compared to 17% of women. 29% of men also admitted that they get upset if somebody who matters to them doesn’t like their posts.
15% of men revealed they would post a photo of friends under the influence of alcohol compared to 8% of women, 12% of men would post a photo of themselves wearing something revealing, and 9% of men are even ready to post a photo of themselves naked compared to only 5% of women.
In all, people need to become more aware and cyber-savvy about the information they share on social media and install security software on their devices to protect themselves and their loved ones from cyber threats.