The game lets players take control of the game’s main character, a blue puppy named Data, to travel through PrivaCity (see what they did there) collecting bones.
Also, your privacy isn’t a game.
Play & learn: https://t.co/HRpDoZuxg4 pic.twitter.com/ku02aZV7qL
— Twitter Safety (@TwitterSafety) May 11, 2022
As players navigate the city, they are faced with perils ranging from unwanted cat ads to unwanted trolling and DMs. Players use their keyboards to run, jump, and dodge their way through four levels while collecting Data’s bones.
Jokes aside, Twitter’s approach to presenting otherwise dry and often overlooked content is a step in the right direction. Unfortunately, their execution can use some work. The game’s controls can feel a bit clunky, which could drive players to focus more on the controls and less on the intended messaging.
The underlying message can also be somewhat unclear, with the game encouraging users to take action such as avoiding ads that are otherwise unavoidable when using the platform.
Regardless of how effective or ineffective Twitter’s attempt at increasing understanding is, there’s a good chance that we’ll see more of this trend intended to engage a much wider target audience.
Image credit: Handle with care by Ravi Sharma