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Older men charged more for using Tinder’s premium service, Choice mystery shoppers find | #tinder | #pof | romancescams | #scams


An investigation by consumer group Choice has found dating app Tinder is charging some Australians far more than others for access to its premium service Tinder Plus.

Choice used 60 mystery shoppers to sign up for Tinder, and then compared the information on their profile pages with the prices they were offered for Tinder Plus.

It found that queer females aged under 30 were charged the least, at just $6.99 per month, while city-based straight men over 50 were charged the most, at $34.37 a month.

Choice also found the price range for people under 30 was generally lower than for people over 30.

The under-30s were charged between $6.99 and $16.71 while the over-30s paid between $14.99 and $34.37.

Do you know more about this story? Email Specialist.Team@abc.net.au

Choice investigators could not find a pattern that could explain the differences within age groups.

“Nowhere on Tinder’s website, privacy policy, or in its terms and conditions does the company say that it will charge you a different price based on your personal data,” Choice’s Erin Turner said.

Now Choice has asked the consumer watchdog, the ACCC, to swipe left on the company and investigate whether Tinder has breached Australian consumer law.

Choice mystery shoppers were offered a variety of prices when they signed up to Tinder Plus.(Supplied: Choice)

Choice alleges Tinder’s terms of use are not sufficiently transparent, because Tinder users are not told their personal data may be used to set pricing.

The ABC has contacted Tinder for comment.

Price not just determined by gender: Choice

It’s not the first time pricing has been a problem for Tinder.

The company negotiated a $US17.3 million class action settlement for age discrimination in California early last year.

The action was filed by Tinder user Lisa Kim, who claimed she and other Tinder users were being charged twice as much because they were over the age of 29.

But Choice alleges Tinder’s pricing is not only based on age, but is also influenced by location, sexuality, and gender.

“But even within age groups, we saw a range of prices, demonstrating that there are other factors at play that Tinder is yet to explain.

“It is really concerning that we don’t know what information about us Tinder is using to determine these personalised prices.”

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