An investigation by consumer group Choice has found dating app Tinder is charging some Australians far more than others for access to its premium service Tinder Plus.
- Choice accuses Tinder of not telling users their data will be used to set pricing
- The consumer group used 60 mystery shoppers to sign up to Tinder’s premium app
- City-based straight men over 50 were charged almost five times more than young queer females
Choice used 60 mystery shoppers to sign up for Tinder, and then compared the information on their profile pages with the prices they were offered for Tinder Plus.
It found that queer females aged under 30 were charged the least, at just $6.99 per month, while city-based straight men over 50 were charged the most, at $34.37 a month.
Choice also found the price range for people under 30 was generally lower than for people over 30.
The under-30s were charged between $6.99 and $16.71 while the over-30s paid between $14.99 and $34.37.
Do you know more about this story? Email Specialist.Team@abc.net.au
Choice investigators could not find a pattern that could explain the differences within age groups.
Now Choice has asked the consumer watchdog, the ACCC, to swipe left on the company and investigate whether Tinder has breached Australian consumer law.
The ABC has contacted Tinder for comment.
Price not just determined by gender: Choice
It’s not the first time pricing has been a problem for Tinder.
The company negotiated a $US17.3 million class action settlement for age discrimination in California early last year.
The action was filed by Tinder user Lisa Kim, who claimed she and other Tinder users were being charged twice as much because they were over the age of 29.
But Choice alleges Tinder’s pricing is not only based on age, but is also influenced by location, sexuality, and gender.
“But even within age groups, we saw a range of prices, demonstrating that there are other factors at play that Tinder is yet to explain.
“It is really concerning that we don’t know what information about us Tinder is using to determine these personalised prices.”
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .