Really though, the most important question I’m always left asking myself after seeing yet another photo of a kid donning a random emoji, like some kind of macabre digital mask (an aesthetic nightmare that isn’t even all that secure from a digital privacy perspective) is this: Why post the photo at all? The answer, I suppose, is that celebrities and influencers are still regular people, who, just like the rest of us, have the same inane impulses to overshare. In fact, their impulses might even be stronger than ours, since they are literal performers on and off social media. But, they also know the power of the illusion of information, and how nothing works better, in terms of maintaining an audience, than pretending to give more than you’re actually giving. So they stoke their fan base by seemingly offering a glimpse into their lives, while also pulling back and asserting control over their own narratives. All of which is fine, but, you know, do they have to do it with such ugly emojis?