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P&G backs major league soccer and PepsiCo debuts reality dating show: Wednesday Wake-Up Call | #tinder | #pof | romancescams | #scams



Just briefly

Next for Slack: Slack’s Chief Marketing Officer Julie Liegl joins Ad Age’s Jeanine Poggi in today’s live edition of Ad Age Remotely to discuss how Slack will look to speak to consumers in the next phase of the pandemic, as vaccines roll out and offices start to reopen and welcome back employees. Tune in here at 12.30p.m. EDT.

Moving in: CPB has tapped GSD&M President Marianne Malina to be its new global CEO, writes Creativity editor Ann-Christine Diaz. The appointment is the agency’s latest move to rebuild, following major account losses of Infiniti and Domino’s as well as the departure of key execs.

Sign up now: Is this a turning point for retail? The pandemic has altered shopping behaviors in ways never seen before, but not every brand is ready. Prepare your marketing team at Ad Age Next: Retail where execs from Walmart, eBay, Petco, Mattel and more will share their strategies. Register today at adage.com/nextretail.

‘Dry, mayo-less lives’: Kraft Mayo admits that not everyone loves mayonnaise in its first campaign from Wieden+Kennedy New York, writes Ad Age’s Jessica Wohl.  “Some people don’t like velvety smooth Kraft Mayo,” the voiceover says in one spot for the polarizing condiment. “That’s OK, let them live their dry, mayo-less lives. Seems like a them problem to us.”

That does it for today’s Wake-Up Call, thanks for reading and we hope you are all staying safe and well. For more industry news and insight, follow us on Twitter:@adage. From CMO Strategy to the Ad Age Datacenter Weekly, we’ve got newsletters galore. See them all here. 

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