But around the country, puppy scammers are hitting hard, the BBB said. Across North America, fraud in the industry is up, with pet scams accounting for more than 25% of all scams reported to the BBB Scam Tracker. And the organization said pet scams are now the “riskiest” scams, with 70% of victims ultimately losing money. The number of victims is likely higher, as many people don’t report the fraud, the BBB said.
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