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RBL Bank launches cybersecurity awareness campaign, Marketing & Advertising News, ET BrandEquity | #cyberfraud | #criminal | #cybersecurity | #informationsecurity


RBL Bank launches cybersecurity awareness campaign.
RBL Bank launches cybersecurity awareness campaign.

RBL Bank has launched a new campaign and created a series of consumer awareness videos called #RahoCyberSafe, with an aim to drive awareness amongst customers around social engineering frauds which are increasing with the rising adoption of digital ways of banking and payments.

With the increasing need for social distancing, individuals today resort to digital means of banking to stay safe and secured. But with the rise in digital transactions, there can be a rise in online-related frauds too.

Read Also: Advertising: Digital ad volumes dip in Q2 2020

The teaser video opens with a few real-life instances on how fraudsters call customers offering a lucrative scheme or requesting inputs for an urgent KYC updation. Typically, the customer is enticed to share confidential information such as card number, CVV number, or card pin. The individual videos then elaborate on each instance and how to steer smartly from such fraud calls.

The company has taken insight from the day-to-day aspect of transactions, where people tend to share their sensitive information like card number, CVV number, OTP because they are caught unaware and in mid of their busy schedules and scamsters create a sense of urgency and panic. Also, emotions are best exploited by the scammer. Well-read and educated people also fall prey to these frauds since they are caught unaware in their busy times of the day – in mid of travelling, working, cooking etc. Hence ‘being alert’ along with knowledge is important to stay safe from cyber frauds.

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The company added that for this purpose, top trending frauds, and their modus operandi were identified and are being shown through the campaign – credit and debit cards fraud, KYC related fraud, UPI fraud and Phishing (email and SMS). The target audience for the campaign is 45+ MF, not so digitally savvy/ late adopters, from tier I and II and also from metros.

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