South Australians who swipe left or right on a popular dating app will now see a new advertising campaign to raise awareness of sexual violence against women.
The new ads will feature on Tinder, as well as on social media and radio, and have cost the state government just under $50,000.
Using close-up images of a person’s eyes, the campaign highlights unacceptable behaviours and challenges perpetrators and bystanders to see the victim’s point of view.
The See it for what it is. Stop Sexual Violence. drive is an extension of the Break the Cycle domestic violence campaign that told people how to get support in SA’s first wave of COVID-19.
It will also run in conjunction with the new ad for another four weeks.
Human Services Minister Michelle Lensink said everyone had the right to feel safe and be free from sexual violence,
“Just like we used Snapchat, Instagram and TikTok for the first tranche of the Break the Cycle ads, we’re using the popular dating app Tinder to ensure we’re getting the message out to as many South Australians as possible that all forms of violence is unacceptable – and there is help available,” she said.
“This new campaign comes in the lead-up to the festive season as many South Australians are looking forward to socialising again after the latest circuit-breaker restrictions are eased.”
Assistant Minister for Domestic and Family Violence Prevention Carolyn Power said the campaign reinforced there was a way out from the cycle of abuse.
“This campaign aims to foster that understanding so those in the community who need it can seek support earlier to prevent further or escalating abuse,” she said.
“Whether it enables people to realise they are experiencing abuse, recognise a harmful behaviour as their own, or see someone they know is at risk, we want everyone to know that help is available.”
If you need support, you can contact:
Break the Cycle: breakthecycle.sa.gov.au
1800RESPECT hotline: 1800RESPECT (737 732)
DV Crisis Line: 1800 800 098
Men’s Referral Service: 1300 766 491
Yarrow Place – Rape and Sexual Assault Service: 1800 817 421
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