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Requests for animation and VFX projects have increased significantly, as live-action production has been more severely hit by the lockdown

Primarily driven by outsourced work and kids-centric content, animation and VFX studios are also cashing in on the higher demand for content from OTT platforms

But the biggest hurdle for the industry is the high cost of production and star-led profitability models in mainstream cinema. Will the lockdown open up the market for animation?

Author

Shanthi has 13 years of experience in journalism, both print and digital media. She specialises in writing long format feature stories. Trends, interviews and human-interest stories are her forte. You can write to her at [email protected]





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