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The 4 most convincing scams of 2023 to be on the lookout for | #ukscams | #datingscams | #european | #datingscams | #love | #relationships | #scams | #pof | #match.com | #dating


The consumer group said a range of sophisticated scams are currently circulating in the UK.

Which? tech editor, Lisa Barber, said: “It’s appalling that 2023 has seen scammers continuing to thrive, as a new wave of convincing scams bombards consumers from every direction.”

The 4 most convincing scams of 2023 to look out for

Which? has said these are the most convincing scams they have seen so far in 2023 that people need to watch out for:

Celtic Way: People are being warned to be on the lookout for scams in 2023.People are being warned to be on the lookout for scams in 2023. (Image: PA)

Pig butchering

Which? said: “These scams have been given their name by fraudsters because they “fatten up” the victim by forming a romantic connection before executing the investment part of the scam.

The scammer and victim typically meet on a dating site and the victim is “love-bombed” for some time by someone who appears to take a great interest in their life.

“The scammer will often encourage their victim to move from the dating platform to a private messaging service, thus removing them from any protections the dating website might offer.

“When the victim is sufficiently groomed, the scammer claims they have been having success investing – typically in property or cryptocurrency – and they offer to invest some of the victim’s money.

“If the victim consents, they are sometimes shown a crypto trading platform controlled by the scammers, and encouraged to sign up and begin depositing funds.”

Which? added one UK victim lost £107,000 to a pig butechering scam, believing she was investing in retirement apartments overseas.

Celtic Way: People are being urged to be on the lookout for the 'pig butchering' scam.People are being urged to be on the lookout for the ‘pig butchering’ scam. (Image: Canva)

Fake missing person appeals

People are being asked to share fake online posts about missing people more widely.

Which? said its experts know they are fake because there are near-identical posts in community pages across the world, simply with the location being changed.

Comments are turned off on the posts to avoid people pointing out the inconsistencies.

After the post has gained a large number of likes, the contents are edited into something completely different, such as a straightforward investment scam.

Which? added the “despicable” scam relies on responsible citizens liking and sharing posts in an attempt to help, which they do, in large numbers.

Some missing person posts are genuine but it can sometimes be difficult to tell.

To avoid perpetuating a scam or unwittingly participating in stalking or harassment, Which? suggests only sharing official posts, posted by organisations such as the police or the Missing People charity (missingpeople.org.uk).

PayPal scams

Which? said: “People will receive a “money request” from a genuine PayPal email address.

“This might seem above board but scammers may send out fake payment requests, often for high-value items, or posing as HMRC to demand “overdue” tax payments.

“In some versions of the scam, the fake invoice states the victim’s PayPal account has been compromised and urges them to call a fake fraud hotline.

“People should never pay PayPal invoices they do not recognise, or call phone numbers in those invoices.”

Fake app alert

Which? said: “Some apps can install malware on phones, steal data and perpetuate scams.

“App stores do take steps to crack down on the problem but threats can remain.

“When installing an app, click on the developer’s name and check what other apps it has made to see if these seem legitimate.”

The consumer group added: “People should remember that app reviews can be faked.

“The app will likely ask users for permissions – to use the camera, for example. These need to be relevant and proportionate to the functions of the app.

“People who believe they may have been scammed should contact their payment provider immediately and report it to Action Fraud.”



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