Unpacking The Cybernomics 101 Report | #hacking | #cybersecurity | #infosec | #comptia | #pentest | #ransomware

Barracuda recently published its Cybernomics 101 report, an extensive study examining the financial forces and profit motives behind cyberattacks. The report, based on a global survey of over 1,900 IT security practitioners, provides a comprehensive look into the security challenges organizations face today and the financial implications following security compromises like ransomware and phishing.

Financial Impact

One of the most striking revelations from the report is the substantial financial burden of cyberattacks. The average annual cost of responding to compromises has exceeded $5 million. This staggering figure highlights the significant impact cyberattacks can have on organizations, not just in terms of data loss or operational disruption but also in financial terms.

I spoke with Barracuda CTO Fleming Shi about the Cybernomics 101 report. He explained, “We are starting to tell the story about the cost involved—that it goes beyond the ransom payment. We want people to think about resilience in a very actionable way.”

Generative AI

The report delves into the growing concern over the use of generative AI (GenAI) technology by hackers. This technology can potentially increase the volume, sophistication, and effectiveness of cyberattacks. According to the report, about 50% of the respondents believe that AI will enable hackers to launch more sophisticated and frequent attacks. This underscores the need for organizations to evolve their cybersecurity strategies to counter more advanced threats.

“It’s too easy for the bad guys right now,” proclaimed Shi. “Technology is racing way ahead of regulations and certifications and protection. So, things like generative AI are just going to increase the volume.”


Another critical aspect highlighted in the report is the prevalence of ransomware attacks. A significant 71% of the respondents experienced a ransomware attack in the last year, and alarmingly, 61% of those affected chose to pay the ransom. This statistic not only shows the pervasiveness of ransomware but also indicates a tendency for organizations to opt for ransom payments, potentially encouraging further attacks.

There are significant issues with this approach—above and beyond the cost of paying the ransom itself. Not only do organizations that pay the ransom tend to get attacked again—often by the same threat actors—but the decryption is frequently faulty and doesn’t actually restore all of the data anyway. In the case of data exfiltration and extortion, paying the ransom will ostensibly prevent attackers from leaking or selling sensitive date. However, an organization has no guarantee that they have deleted the data once they receive payment. The attackers could come back and extort additional payment, or simply turn around and sell the data anyway once they receive the ransom payment.

“I think we have to establish the concept of never trusting what they say or what they claim,” stressed Shi. “Just be ready to be super resilient.”

Shi noted the need for a strong security posture and the importance of having a plan for cyber resilience. He emphasized that the goal is to minimize the impact of an attack and reduce the financial impact from a data breach or ransomware event.

Effective Cyber Defense

The survey respondents, including ethical hackers, provided insights into the most widely used attack vectors and those that might offer the greatest return for attackers. This information is crucial for organizations to understand the current threat landscape and prepare more effectively against potential attacks.

The Cybernomics 101 report also emphasizes the importance of a platform approach to security. Barracuda’s premise is that instead of relying on disparate individual security tools or solutions, adopting an integrated platform approach can enhance an organization’s ability to identify, contain, and recover from attacks. Furthermore, the report emphasizes that implementing privileged access rights and creating a well-rehearsed security incident response plan are among the best practices that can help any organization become more effective in managing cybersecurity risks.

The Cybernomics 101 report from Barracuda Networks reveals the complex financial dynamics driving cyberattacks and offers critical insights and best practices for organizations to bolster their cybersecurity defenses. The report serves as a wake-up call to the evolving nature of cyber threats and the need for comprehensive, proactive security measures.


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National Cyber Security