The White House is pushing a new reason to swipe right: vaccination badges and “super swipes” for people who’ve gotten their coronavirus shots. (May 21)
ANDY SLAVITT: Dating sites, like Bumble, Tinder, Hinge, Match, OKCupid, BLK, Chispa, PlentyofFish and Badoo, are announcing a series of features to encourage vaccinations and help people with that, help people meet people who have that universally attractive quality. They’ve been vaccinated against COVID-19. These sites cater to over 50 million people in the US and are some of the world’s biggest non-gaming apps. Here’s one for you.
According to one of the sites, OKCupid, people who display their vaccination status are 14% more likely to get a match. We have finally found the one thing that makes us all more attractive, a vaccination. These dating apps will now allow vaccinated people to display badges, which show their vaccination status, filter specifically to see only people who are vaccinated, and offer premium content, details of which I cannot get into.
But, apparently, they include things like boosts and super-swipes. The apps will also help people locate places to get vaccinated. People do want to get back to the normal lives. They do have questions about making sure that they can do that safely. And that’s great.
So we are, we’re, obviously, pleased with that. And the fact that this reaches those many people. I think, I applaud the initiative on these companies’ parts.
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