Journalist James Lucas, who has been covering the story for website The Gamer, external, says it’s unusual to see an attack on this scale on such a high-profile title.
“You could empty the store a dozen times over,” says James.
James adds that the timing of the outage, during the lucrative Christmas period, comes at a particularly bad time for Ubisoft.
“We talk about Christmas noobs, people who get the game for the first time over the holidays,” says James.
“The marketplace is disabled, so there’s no way to buy in-game items any more.
“All of that money is sitting on the table now because they can’t spend anything on the game.”
Long-term players are also affected, says James, with some still missing purchased items.
“I think it shows a really big vulnerability,” says James.
“If a hacker can gain access to your backends, even with a backup, your game or at least your marketplace could go offline for weeks.”
James added that reports of a wider attack, with hackers gaining access to data linked to unreleased Ubisoft games, appeared to be untrue.
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