“AI isn’t just a technology rollout; it’s a workforce transformation challenge. Incentives motivate employees to create a pipeline of scalable solutions that align directly with the company’s priorities.”
Employees at AI-leading organisations are 2.1 times more likely to trust AI-generated insights and act on them in their day-to-day work.
AI: The Engine for Reinvention
Top-performing companies treat AI as a reinvention engine to unlock high growth opportunities, spot emerging value pools, and expand into new markets by collaborating with partners beyond their core industry.
Our analysis revealed that capturing growth opportunities from industry convergence is the single strongest factor influencing AI‑driven financial performance.
However, Australian organisations reported the largest gaps compared to AI leaders in cross-sector collaboration (10% vs 50%) and using AI to improve business model transformation efforts (3% vs 59%).
“As industries continue to converge, Australian companies that use AI to sense where value is moving, and act decisively, will be best positioned to pull ahead. The rewards for responsible reinvention increase by deliberating moving into new products, services and business models,” said Gayan Benedict.
To discover what AI leaders do differently, read the full AI performance study here.
About the research
PwC’s study is based on a survey of 1,217 senior executives (director level and above) from companies across 25 sectors and multiple regions worldwide. AI‑driven performance was measured as the revenue and efficiency gains attributable to AI, adjusted against industry medians. PwC analysed the impact of 60 AI management and investment practices, grouped into AI use and AI foundations, which together form PwC’s AI fitness index.
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