CEBU CITY, Philippines (Nov 2026) – AI-generated deepfakes and online scams are increasingly targeting older adults, but around 50 senior citizens in Cebu recently learned how to guard against these digital threats through a cybersecurity session hosted by Smart Communications and Rose Pharmacy.
Held during Rose Pharmacy’s Senior’s Day at the Atrium of Robinsons Galleria Cebu, the interactive workshop gave elderly attendees practical tools to spot fake media and stay safe online. The #BeCyberSmart session formed part of a larger community event offering free medical check-ups, fitness sessions, health talks, product discounts, and an OSCA Helpdesk.
Alongside cybersecurity training, Smart distributed free SIM cards, gave out freebies, and introduced participants to the LiveSmart App.
Building digital safety for Pinoy seniors
Smart Communications and Rose Pharmacy have been expanding their partnership since 2023 to bring telecom services closer to local neighborhoods. Smart e-load is now available across Rose Pharmacy branches nationwide, letting customers handle healthcare needs and mobile top-ups in one stop.
The two companies have also collaborated on community health projects, such as the Rose Pharmacy Cancer Warriors Run 2026 in Mandaue City, where Smart provided network support and 5G connectivity.
Stronger community engagement
Christian So, AVP and Head of Modern Trade at Smart Communications, noted that connectivity is now a daily essential, and working with a trusted retail network helps bring products and 5G services directly to local communities while supporting impactful social causes.
Michael So, General Manager of Rose Pharmacy, emphasized that the collaboration extends beyond pharmacy counters to offer greater convenience, value, and active community outreach for customers nationwide.
Both brands plan to continue strengthening store readiness, product availability, and customer engagement across Rose Pharmacy locations across the Philippines.
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