Yesterday’s Detroit Free Press Article titled “Ford CEO Farley reflects on 5 years in the job and what he needs to do next” mentions a “cultural change” mandated by CEO Jim Farley himself. “The new policy [requires] salaried employees to show up four days a week in the office,” the interview reads. “It comes as the company prepares to move leadership, designers and engineers into a new world headquarters building starting later this year. It’s a move Farley has said will improve efficiency and product development.” I don’t know if this will actually markedly improve efficiency and development, but I can tell you: At least one person is seriously upset about it. Seriously.
In what has to be the cleverest bit of trolling I’ve seen in along time, someone with access to Ford Motor Company’s internal meeting-room screens has configured many of them to include the words “F**ck RTO” over top of an image showing CEO Jim Farley with a “NO” symbol over his face (that’s the big circle with a slash made famous by No Smoking campaigns).
Here is one of the hacked screens in question:
This was sent my way by an anonymous Ford employee, whom I asked about how the vibes were within the company in regards to the new mandate. “Upset level varies,” the person told me. “Some people bought homes farther away. Some people had a child, some people got a dog.”
The employee went on: “We were promised that remote work is here to stay and people built their lives around that. An about face has real negative consequences for real people.”
A Reddit post titled “Ford’s Dearborn meeting rooms hacked with anti-RTO image” states that it received the screen image from an employee and that “all panels in the building were affected.” A Redditor named Summoners_Rift says they were “Just told by a friend that Ford Racing and Roush were hit too.”
It seems screens throughout Ford have been changed over. Now that’s dedication.
But I get it! That’s a massive, massive change for employees to now have to live within ~30 miles of their office. I bet folks are having to sell homes, losing time with their families, etc etc. On the other hand, Automakers are facing press to produce, especially in the uncertain modern era where EV mandates come and go and China’s electric car-prowess looms overhead. Not to mention, Ford has spent so much money on its new headquarters; you have to wonder how big of a role that plays in the new policy.
As someone who used to engineer cars for a major automaker, my view is: I think in-person time is deeply valuable for vehicle development, but five or even four days a week is likely not necessary for most employees. Obviously, if you’re running a dyno cell or you’re a technician, you have to be near the hardware. But if I’m sitting in CAD packaging meetings all day, I can do that from home. I recall so many times the vast majority of engineers being on their laptops during meetings, barely paying attention. I bet three days a week would be enough for plenty of engineers, though again, I understand where companies like Ford are coming from. This is a tough situation that involves considerations around real estate, employee productivity, human livelihoods, talent acquisition/retention, and on and on.
Ford didn’t just suddenly make this change — the transition has been, at least on some level, gradual, as Carscoops mentioned earlier this year. From Carscoops:
Ford adopted its current hybrid model in April 2022 and has gradually increased the requirement for employees to work from the office three days a week. By increasing this to four, it believes it can improve performance.
While some employees (like the one I spoke with) may feel they were promised remote work indefinitely, to high-ups at Ford, it was likely always temporary. It’s a really tricky situation, and though I can chuckle at the brazenness of this hack, I want to emphasize that a slash through the CEO above is not funny and could be perceived by some as a threat (though it’s the “No” symbol, so I personally read it as “No Farley”). This, of course, is not in any way funny or cool, and, on a personal level, I’ve always enjoyed chatting with Farley; he seems like a smart and truly enthusiastic car-guy. Put a funny hat on him or something! The slash is not even creative. The hack (which I’m hearing might have affected Ford monitors globally), though, was.
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