Investigation is ongoing but business operations are continuing
Hasbro has confirmed it suffered a cyberattack that disrupted its systems, but business operations are continuing as the company brings in cyber experts and investigates the extent of the breach.
US toy manufacturer Hasbro has confirmed that it has been subjected to a cyberattack.
In a disclosure to the US Securities and Exchange Commission, Hasbro said that it detected an intrusion on 28th March and that it took down some of its systems in response.
Hasbro’s website is still offline, but the company said its business continuity plans are allowing it to “take orders, ship product and conduct other key operations while it resolves this situation.”
The company said it has contracted cybersecurity professionals but said it was continuing to “implement measures to secure its business operations,” which suggests that the attack is still ongoing.
The company has said that it is still at the investigation stage and that it is unsure at this point whether data has been stolen. It also said it may take up to several weeks to resolve the problem.
It’s not known what specific kind of cyberattack, such as ransomware, was detected.
When contacted by the website TechCrunch, a Hasbro spokesperson would only reiterate that the company had “taken swift action to protect our systems and data,” but would not answer questions about the nature of the cyberattack, or whether it had received demands for ransom payment.
Hasbro is one of America’s largest and long-established manufacturers of toys and entertainment products and it holds the intellectual property rights to some very well-known brands including My Little Pony, Play Doh and Transformers. The company employs approximately 5000 people.
Business continuity plans in play
So far, Hasbro seems to have avoided the catastrophic scenarios that unfolded in retailers like Marks & Spencer and manufacturers such as Jaguar Land Rover. The latter required a government backed loan of £1.5bn to prevent its manufacturing supply chain collapsing during a production shut down caused by a cyberattack.
Trevor Dearing, Director of Critical Infrastructure at Illumio, commended Hasbro for avoiding this sort of scenario.
“It’s really positive to see that Hasbro had business continuity plans in place, allowing the business to keep running even when systems are taken offline.
“Last year, we saw the significant impact on the retail industry when businesses have halted operations. Unlike many organisations, Hasbro has shown that having the right protocols and preparations in place means that a cyber incident doesn’t have to be a disaster.
“Security today is about knowing that breaches are inevitable, but disasters are optional.”
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