While high-profile breaches at major corporations have been grabbing headlines in recent years and prompting government action, there is a more concerning trend emerging. Cybercriminals are increasingly targeting mid-market businesses, where public awareness of breaches is less commonplace but where as many as four in five organisations report cyber incidents in particularly high-risk sectors. It didn’t help that employees in these organisations do not have sufficient cybersecurity knowledge to protect themselves or their business.
“The threat landscape is evolving fast, and it’s not just Fortune 500 companies in the crosshairs anymore,” says Matthew Drake, Asia Pacific Senior Director at N-able. “Hackers are now targeting mid-market businesses, knowing they often lack the deep budgets, large teams, and hence the skills and technology to defend themselves.”
Gartner forecasts a 14.4% growth in cybersecurity spending across Australia in 2025, indicating a willingness to invest in the right solutions. However, mid-market businesses are often unaware of what effective solutions are available to them that they have the resources to deploy.
This security gap has created a pressing need for solutions that can deliver enterprise-grade protection while remaining accessible and manageable for mid-market businesses. It’s precisely this need that the strategic partnership between N-able and Wavelink aims to address.
A strategic alliance for channel success
This partnership represents a comprehensive approach to empowering Australian resellers with the tools, support, and profit margins they need to successfully serve the mid-market cybersecurity space.
N-able brings to the partnership a comprehensive end-to-end cybersecurity platform that spans unified endpoint management, security operations, and backup and data protection. The company’s established presence in the Australian market provides the foundation for reliable service delivery.
As the distribution partner, Wavelink brings deep market knowledge and an established network of resellers across Australia. Its approach focuses on providing predictable, consistent support to channel partners. This is a crucial factor in today’s challenging market environment.
“Our strategy is about the brand association that can help our partners achieve their growth aspirations,” explains Ilan Rubin, CEO at Wavelink. “We’re giving them something different that fills a need they have today.”
Addressing reseller challenges
The partnership comes at a critical time for Australian resellers, who are facing significant challenges in the current market. Margin erosion has become a persistent issue, with many resellers finding themselves squeezed between large vendors focused on growth and smaller providers that lack the resources to provide adequate support.
“We’re seeing a lot of channel margin degradation out there, and partners are now really looking at which vendors they can work with to improve profits,” says Rubin. “There’s more and more margin pressure, saturation of channels, leading to a lot of competition without much differentiation.”
N-able’s approach addresses these challenges through a transparent, channel-first partner program that offers industry-leading margins and consistent support. Program participants benefit from industry-leading partner discounts, tiered rewards, and a protected revenue model that helps ensure financial stability.
The partnership also helps solve the critical talent shortage in cybersecurity. Many resellers struggle to find and retain skilled security professionals, particularly in specialised areas like managed security services. N-able’s managed solutions, including MDR and XDR offerings, allow resellers to provide sophisticated security services without requiring extensive in-house expertise.
N-able’s solutions portfolio is designed specifically around the challenges facing mid-market businesses. Built on the company’s established leadership in remote monitoring and management (RMM) and unified endpoint management, the security solutions provide comprehensive protection that can be managed efficiently by smaller IT teams.
The company’s focus on ‘tried and true’ technology already trusted by thousands of Managed Service Providers across Australia and New Zealand provides resellers with confidence in the solutions for their customers. This reliability is crucial in the security space, where solution failures can have serious consequences for both the customer and the reseller relationship.
Looking ahead: Opportunities at EDGE 2025
The partnership between N-able and Wavelink represents a significant opportunity for Australian resellers looking to expand their security offerings or enhance their existing capabilities. As the cybersecurity market continues to grow and mid-market businesses increasingly recognise the need for robust security solutions, the timing couldn’t be better.
For resellers interested in exploring how this partnership can benefit their business, N-able and Wavelink will be showcasing solutions and discussing opportunities at EDGE 2025, taking place at the Royal Pines on the Gold Coast from July 27-30, 2025.
The event provides an ideal opportunity to learn more about the partnership, understand the specific benefits for resellers, and explore how N-able’s comprehensive security solutions can help address the growing cybersecurity needs of mid-market businesses across Australia.
For Australian resellers looking to capitalise on the growing cybersecurity market, this partnership offers a compelling combination of proven technology, strong margins, and comprehensive support. Learn more about what N-able and Wavelink are offering by joining them at EDGE 2025.
