A new ad campaign sends a very clear message, as the number of teens sending sexually explicit messages is on the rise.Too often, teens don’t think about long-term consequences, which can be devastating.The message behind the campaign is to think before you send. Baltimore Child Abuse Center executive director Adam Rosenberg said sexting is a growing problem among teens.”We needed to be able to send a message to kids, to teens, to families about online exploitation in a clever, creative way that would catch people’s attention,” Rosenberg said.That’s where a new public service announcement comes in. It tells a story.”A popular kid on the football team who is asked for a naked photo of himself to send to somebody, and he does,” Rosenberg explained. “Digital information lasts forever, and you have absolutely no control over who will share it or who will see it,” the narrator in the PSA says.”As he goes for further down the bus, we begin to show other people have seen the photos as well, his grandmother, a child predator,” Rosenberg said. “There’s a real link between human trafficking, child trafficking and internet exploitation.”Get more resources, see the PSA hereThe Governor’s Office of Crime Control and Prevention funded the project, which helps to create the PSA and deliver it.”We’re on Instagram, Snapchat, Facebook and also in movie theaters. And we been seeing some amazing engagement, particularly from the audience we wanted most to see it, which is teens,” said John Sherman, with StoryFarm.Twice as many teens have been watching it. The people behind it said that’s really encouraging, but they have a long way to go to get the message to stick.
A new ad campaign sends a very clear message, as the number of teens sending sexually explicit messages is on the rise.
Too often, teens don’t think about long-term consequences, which can be devastating.
The message behind the campaign is to think before you send. Baltimore Child Abuse Center executive director Adam Rosenberg said sexting is a growing problem among teens.
“We needed to be able to send a message to kids, to teens, to families about online exploitation in a clever, creative way that would catch people’s attention,” Rosenberg said.
That’s where a new public service announcement comes in. It tells a story.
“A popular kid on the football team who is asked for a naked photo of himself to send to somebody, and he does,” Rosenberg explained.
“Digital information lasts forever, and you have absolutely no control over who will share it or who will see it,” the narrator in the PSA says.
“As he goes for further down the bus, we begin to show other people have seen the photos as well, his grandmother, a child predator,” Rosenberg said. “There’s a real link between human trafficking, child trafficking and internet exploitation.”
Get more resources, see the PSA here
The Governor’s Office of Crime Control and Prevention funded the project, which helps to create the PSA and deliver it.
“We’re on Instagram, Snapchat, Facebook and also in movie theaters. And we been seeing some amazing engagement, particularly from the audience we wanted most to see it, which is teens,” said John Sherman, with StoryFarm.
Twice as many teens have been watching it. The people behind it said that’s really encouraging, but they have a long way to go to get the message to stick.
