Seamus remembers when one of his kids came up to him to tell him about the “gross” YouTube ad they’d seen.
“They told me that there are these really uncomfortable and awkward ads about games and their apps, and these ads were clearly designed to sit just on the right side of not being pornographic,” he said.
Seamus, the head of content at digital content agency Byteside, had previously shared a premium, ad-free YouTube subscription on their family television set with his two kids, one in high school and the other in university.
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